Welcome.
This subscriber site has been developed as a source of research information for marketing departments, advertising agencies, product planning executives and stategic planning staffs.
For more information on what a subscription includes click here
Overview and Methodology click here
To subscribe, please click here for an order form.
The cornerstone of this site is the Purchase Path study conducted by CNW Research. Wave XIII has been uploaded for subscribers, reflecting full year 2011 data. This requires a subscription to access.
Subscribers -- click here and enter your user name and password to access.
New for 2012 - Full Video Presentation including voiceover narration by Art Spinella providing contextual analysis for each slide. Available to subscribers by late-March 2012.
This market study profiles a detailed examination of the elements affecting brand consideration and the factors that generate high levels of acquisition, including brand image, price, personal needs and the economic realities of the day.
The goal of this site is to provide new and additional information that can help the marketing and related industries better use data and improve their understanding of key issues.
If you have any questions or comments, contact Art Spinella at 541-347-4718 or email him by clicking here:
